Summary of Erik Schimek's Experience
26 years of website design and ecommerce experience. I built my own computer from spare parts at age 15, and started designing websites in college.
20 years of digital marketing experience including ad platforms like Google Ads and Facebook ads, ensuring their profitability for the company via cost of goods sold analysis, a/b testing of website content, digital marketing and data analytics.
20 years of entrepreneurial and management experience, the practical nuts and bolts of creating, selling and delivering tens of millions of dollars of handmade products via ecommerce.
20 years of management experience, hiring and firing and managing employee performance.
Educational CV: History major, Political Science minor. Graduate school training in Public Administration, formal training in sales methodology and sales team management.
Erik Organic offered the first handmade cedar chests and dining tables to the Internet, bringing millions of dollars of revenue to a small Minnesota rural community.
Erik Organic hand-made and hand-delivered furniture to thousands of customers across the USA, Canada and parts beyond.
Topline Result: With sales over $1,200,000 per year for over a decade, advertising costs ranged between 11-17% of revenues. Customer satisfaction rates averaged at 99.5%.
Summary: Selling handmade furniture is one of the more difficult challenges in Internet marketing due to the long lead-time between advertising and revenue, and the low conversion rate due to the expensive price.
Over 20 years, our team drove revenues via Search Engine Optimization, Google Ads, Facebook Ads, extensive data analysis and website design optimization to maximize revenue per dollar of advertising.
The website was entirely redesigned 7 different times, adapting to new design trends and ecommerce technologies.
Like many small and medium-sized companies, Erik Organic had difficulty adapting to the tumultuous era of government shutdowns and Covid lockdowns.
Erik has worked with PaleoFX for several years on an advisory basis.
Erik assisted PaleoFX with website optimization, leading to a 26% improvement in sales conversions and revenue.
Erik also assisted in the creation of a separate educational track for Paleo entrepreneurs, as well as participating in planning and strategy meetings.